WCAG 1.2.8: Media Alternative (Prerecorded)
WCAG 1.2.8 Media Alternative (Prerecorded) is a level AAA success criterion from WCAG 2.0. A full text alternative can be provided for prerecorded video, covering speech, visuals and sounds.
People who cannot play video still need every fact the video used to make the sale.
How to test
Read the text alternative and tick off speech, on-screen text and meaningful sounds.
How to fix
Write the alternative on the same page, in order, with headings for each scene.
Example that fails
The page says 'watch the video' and gives no text.
Example that passes the check
A scene-by-scene text includes the spoken lines and the on-screen prices.
Shopify
Add a multi-row collapsible section under the video with one row per scene.
WooCommerce
Use a product tab named Full text alternative and paste the scene list.
WordPress
Use heading blocks per scene under the video.
Wix
Add a strip under the video with headings and the scene text.