WCAG 3.1.6: Pronunciation
WCAG 3.1.6 Pronunciation is a level AAA success criterion from WCAG 2.0. When pronunciation is needed to understand a word, it is provided, for example a product name that is ambiguous when read aloud.
Screen readers guess pronunciation. A wrong guess can change the meaning.
How to test
Find names that are often misread. Provide a pronunciation if meaning depends on it.
How to fix
Add a pronunciation in parentheses after the name.
Example that fails
A brand name is ambiguous and unexplained.
Example that passes the check
The name is followed by a simple pronunciation.
Shopify
Add the pronunciation once in the product description.
WooCommerce
Add it in the short description.
WordPress
Add it next to the heading.
Wix
Add a line under the title.