WCAG 2.4.8: Location
WCAG 2.4.8 Location is a level AAA success criterion from WCAG 2.0. People can tell where they are in a set of pages, for example with a breadcrumb.
People who land from search need to know which part of the shop they are in.
How to test
Open a product. A breadcrumb or highlighted menu item should show the path.
How to fix
Add a breadcrumb that reflects the collection or parent page.
Example that fails
Product pages have no breadcrumb and the menu does not mark the section.
Example that passes the check
The breadcrumb reads Shop, Mugs, Stoneware mug.
Shopify
Enable the breadcrumb in the product template. Collection links should be real anchors.
WooCommerce
Use WooCommerce breadcrumbs and do not hide them with CSS.
WordPress
Add a breadcrumb block on content pages.
Wix
Add a breadcrumb element under the header.